Business competition amongst local solicitors has grown to the point where being the best does not ensure a law firm's survival or success. Unless you are one of a few elite solicitors in Hong Kong, personal referrals alone will not allow you to profitably grow your practice. These days it takes much more than a great reputation and a history of courtroom success to keep your income where you deserve it to be.
Old-media marketing isn't as effective anymore. The constant flood of advertisements seen on TV, MTR stations, on the bus and mini-bus renders traditional advertising obsolete. When people want information they will seek it online and if you don't give it to them they will go to your competitor who does. Online, large firms with million-dollar marketing budgets are being equalized by smaller firms and solos with the right voice.
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